With the evolution of the digitalization era at such a rapid rate, the number won’t be coming down anytime soon.
Almost every possible piece of information is available to each and every one of us at the tip of our fingertips.All we need to do is to head over to Google and type in what we are looking for and BOOM!Soon, we will be able to see various search results right in front of us.
And the same is the case with businesses.
People, nowadays, can find information about almost any business out there via Google.
But what if they aren’t able to find you online?What if your prospects and customers aren’t able to acquire your contact details to get in touch with you?
Did you know that about 46% of the overall Google searches are customers trying to find out information about businesses in their neighborhood area?
Imagine the number of your prospects you’ll be missing out on if they aren’t able to find your business information online.
And that’s exactly where Google My Business comes in.
In this blog post, not only will we take a look at what Google My Business is, but we will also learn why it’s important for almost all the businesses out there.
Well, then! Let’s dig right into it.
What’s Google My Business Exactly?
According to HubSpot, “Google My Business is a free tool that will help you manage the way your business is displayed on Google Search as well as Maps. This includes adding various important business information such as business name, address, phone number, business hours, photos, customer reviews, general queries, etc.”
If you recently have begun with Local SEO, it’s time you started focusing on creating a Google My Business listing for your business.
Here’s what an optimized Google My Business listing looks like:
Listed below are the steps you need to follow to get your Google My Business listing up and running:
· Create an Account & Claim Your Business
· Optimize Your Google My Business Listing
· Download Google My Business Application
Now that we know what Google My Business is all about, let’s take a look at how beneficial it is for just each and every business out there.
Free & Easy to Use
And that’s one of the best things about this application.It’s entirely free to use.
Right from small businesses to multi-national organizations, everyone can use it without having to pay any fees.All you need to do is to create and verify your profile. Once you are done with the verification process, you will be ready to ROCK.With Google My Business, startups, and small businesses out there can effectively promote their products and services in front of their local customers out there.
Customers Will Easily Be Able to Find Your Physical Location
There are tons of people in your neighborhood that are looking for a business similar to yours. All you need to do is let them know is that you exist, and they'd instantly pop in.
With Google My Business, your prospects and customers will easily be able to find your physical location and visit your local shop to know more or buy your products and services.
Increase in Search Visibility
Let’s just assume that you searched “Copywriters in New York.”You’d come across various organic as well as paid listings.However, you will even be able to see a panel that showcases about three local businesses that are relevant, depending on what you typed in.
Not only can Google My Business help you attract your customers to your local shop, but you’ll be establishing a digital presence as well. Your rankings on search engines will gradually improve.
Useful Information & Customer Reviews
A well-optimized business listing on Google consists of:
· Business name
· Phone Number
· Business Opening Hours
· Questions & Answers
That’s what your prospects and customers will be able to see right in front of them.
Not only will this help you provide your prospects and customers with relevant information about your business, but you will also be able to make your business feel trustworthy and more relevant.
Plus, the customer reviews will help your prospects learn about the experience of your past customers with your business.
Is Google My Business worth it? Absolutely and if you don’t already have a listing created for your business, you are missing out on hundreds of your prospects. So, what are you waiting for?
Create your Google My Business listing TODAY!
Compass Marketing sets up and optimizes Google My Business listings for businesses each month. The steps are easy enough but if you want to save time or prefer us to do it for you, we can help. Just call or email us today!