Why You Want To Include An Email Service Provider In Your Marketing Strategy
“Email Marketing is Dead”
That’s one of the most common myths that I come across.
With artificial intelligence, video, chatbots as well as virtual reality establishing their dominance in the digital marketing industry, several marketers and business owners all across the globe have claimed that email marketing isn’t quite able to capture the magic that it once used to before. They must just be going about it all wrong.
(Source: https://www.lyfemarketing.com/blog/why-email-marketing/)
But what if I told you that email marketing is one of the most effective strategies that you should include in your marketing strategy without any hesitation?
Proof?
Smartinsights ranked email marketing as the most effective digital marketing channel, beating out various others such as SEO, affiliate marketing and yes, social media.
Why?
That’s what we will take a look at today.
In this blog post, we will examine the key reasons why you shouldn’t eliminate email marketing out of your marketing strategy just yet and if you don't have it that you should get started right away.
Widespread Use
According to Statista, the global email users, in 2019, were estimated to be about 3.9 billion.
Plus, the numbers have been predicted to rise to about 4.3 billion by 2023.
That’s more than 50% of the entire world population.
Such statistics are proof stating that you shouldn’t ever exclude email marketing out of your strategy.
You and I may filter out a lot of our mail because we get so much but the truth is, most of your prospects and customers are using email.
No matter the scale of your business, you can reach out to various people all across your market with the help of email marketing at any time of the day…or night.
Cost-Effective
Email marketing’s cost-effective…PERIOD.
With the help of email marketing, you can reach out to thousands of your prospects without spending more than $20-$45 per month depending on your needs and list size.
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For small businesses with a tight budget, email marketing is a way better option than costly ones such as radio, direct mail, TV or billboards.
According to a recent study, the median email marketing ROI is about 122%.
For every 1$ that’s spent, email marketing helps businesses generate about 42$ in ROI.
In the case of email marketing, you are able to promote your product and services in a similar fashion, as in the case of traditional marketing. Plus, you'll have some added benefits as well such as putting in a follow-up option that will redirect the prospects to your website.
Welcome Emails Have A Really High Open Rate
Did you know that the average open rate for a welcome email is about 82%?
An open rate refers to the number of people who opened your email.
Open rates are considered to be one of the most vital aspects of measuring an email marketing strategy.
As mentioned above, a welcome email’s average open rate is about 82%. That’s huge!
You can effectively use this to your advantage while building up an email marketing strategy of your own.Plus, you can even slip in some additional information that you would like your prospects and existing customers to come across.
Personalization
Personalization can do wonders for your email marketing campaigns and can elevate them to the next level.
According to Lifecycle Marketing, an email with a personalized subject line will generate a 50% higher open rate. And that’s why we claim email marketing to be just PERFECT.
You can easily customize your greeting as well as the subject line to include your prospect's names when you send out emails.
Measurable
In email marketing, there’s just no guesswork.
With email marketing software, you will be able to have access to a detailed analysis of your email marketing campaign insights and stats.
Once you take a look at the stats, you will have a better understanding of whether your email marketing campaigns are able to match the level of your expectations.
You’ll even be able to make some adjustments, thereby helping you increase the effectiveness of your campaigns.
Never forget to measure your email marketing metrics.
In Conclusion
Is Email Marketing Dead?
No! It definitely isn’t. Instead, there has never been a better time to include email marketing in your arsenal than right now.
Email marketing delivers huge returns for only a small monthly spend.
Just be sure you are consistent and track results at each step of the way.
If you want to talk more about the impact email marketing can have on your business simply email Bo Harvey with Compass Marketing Group at bharvey@compassmarketinggroup.com or call him direct at 407-955-2565.
If you would like to try email marketing for free, use the link below to obtain your own Constant Contact email service provider account and start sending your own emails to clients and prospects today!
http://www.constantcontact.com/signup.jsp?pn=compassmarketinggroup
Best wishes and keep building your email list!!!